Share Investing in Australia, 2022 Survey: 67% of Women Own No Shares, Compared to 53% of Men

Are Australians investing in the share market? How much are they investing? Savvy investigates in its latest representative survey
Written by 
Adrian Edlington
Adrian Edlington is PR & Communications Manager at Savvy. With a keen interest in personal finance, car loans, the mortgage industry, cost of living pressures, electric vehicles and renewable technology, Adrian's research includes conducting primary data surveys and analysis of up-to-the-minute secondary Australian data sources. His work on behalf of Savvy has been featured on The Conversation, the Sydney Morning Herald, AFR,, The Age, Herald Sun, Adelaide Now, SBS On The Money, 7News, Car Expert, Which Car,, Auto Talk, CleanTechnica, The Latch, Newcastle Herald, The Examiner, Illawarra Mercury, Professional Planner, New Idea, Canberra Times, Bendigo Advertiser, The Courier,, MSN, The Australian, Stockhead, Yahoo Lifestyle, Smart Company, Yahoo Finance, Money Management, Proactive Investors, Glam Adelaide, Your Life Choices, Investor Daily, Real Estate Business,, Money Mag, Yahoo News, Elite Agent, The West,, Yahoo Sports,,,, Mortgage Business, The New Daily, MPAMag, and In his spare time, Adrian enjoys mountain biking and business podcasts.
Our authors
, updated on December 6th, 2022       

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Savvy takes a look at personal finance trends relating to investments in the share market.

  • 67% of Australian women have not invested in shares, compared to 53% of men
  • 15% of Australians have up to $5,000 invested in shares
  • 46% say they are invested as shares provide a “good return”
  • 34% say they are investing for retirement
ASX, Australians investing in shares

A new survey commissioned by Savvy has revealed that 60% of Australians have no investments in the share market, which includes 67% of women, a little over two-thirds.

About 15% of Australians have somewhere between $1 and $5,000 invested in shares; 7% have between $5,001 and $10,000. 6% say they have over $100,000 invested in shares – 8% of men and 4% of women.

The age cohort with the highest level of investments in shares is the 55–64-year-old demographic, with 13% reporting holdings of over $100,000.

64% of 18 to 24-year-olds reported they have no shares whatsoever.

Australian Share Investing Sentiments Survey Infographic

Reasons for investment

46% of Australians surveyed say they’re invested in shares as it provides a good return on investment; though men (52%) are more likely to express that sentiment than women (38%).

34% say that they are investing in shares for retirement; 36% of men and 31% of women. Another Savvy survey showed that 24% of Australian women currently have superannuation holdings of over $100,000, compared to 44% of men.

24% say that they are investing shares since savings rates are low; 22% say they offer superior returns against current alternatives.

11% reported that they’re investing as a hedge against inflation. This is despite 30% of Australians saying that they are “extremely worried” about inflation outpacing income.

Amount Australians invest in the share market
Reasons Why Australians Invest in Shares

Savvy spokesperson, Adrian Edlington, says that despite the ease of holding shares compared to the years or decades previous, there are still a lot of myths to be busted around investing.

Savvy Spokesperson, Adrian Edlington;

“We’ve seen people essentially gamble on shares when they should be thinking of investing as a long-term wealth creation strategy,” Edlington says. “Many people think they need huge sums of money to invest in shares."

“The barrier to entry is lower than ever; all people need now are a bit of spare change and patience to grow their wealth in shares.”

How to invest in stocks in Australia

There are many ways to invest in stocks or shares in Australia. The three main ways are to enlist the help of a full-service stockbroker, use an online stock trading portal or platform, or use micro-investment apps such as Raiz or Spaceship.

A full-service stockbroker may be one of the major stockbroking firms such as Morgans or Ord Minett. They may help retail and institutional shareholders manage their portfolios for a fee. They may also advise you on which stocks to pick, pick on your behalf, and manage your wealth. Furthermore, they may also trade other securities such as derivatives, futures, and options. These stockbrokers are likely part of the Stockbrokers and Investments Advisors Association of Australia. These stockbrokers will need substantial minimum investments (five figures or so) and charge high fees.

Online trading portals or stockbrokers allow you to trade stocks and shares using an app or web platform. You can choose your own stocks to trade or use a “robo-broker” that picks stocks or funds based on algorithms. There may be minimum investment volumes involved.

Micro-investment apps allow you to invest in Exchange Traded Funds and other markets using “spare change” or small amounts. You don’t usually get to pick the stocks individually but can opt for “conservative” or “aggressive” funds based on the composition of the fund. You do not need a minimum investment amount to use these apps, but they do charge fees based on balances or annually.

What is stock trading?

Stock trading is the act of buying or selling shares in a publicly listed company on the Australian Securities Exchange (ASX) or overseas. The share represents a small part of a company. If a company’s share price rises, your holdings rise. If they fall, so does your balance. You make money on selling stocks higher than you paid for them, or wait for dividends which is your entitlement to a share of company’s profits.

What is an ETF?

Exchange Traded Funds or ETFs are relatively low risk investment funds that try to track the value of a specific index or commodity, say the ASX 200 or silver. When you buy into an ETF, you do not physically own any shares. You own a piece of the fund which disburses dividends based on how much you may own and how the market performs. ETFs may be comprised of shares, derivatives, commodities, international shares, property, foreign currencies, bonds, and cryptocurrency.

How much superannuation do I need to retire?

Each situation is unique, however there is some common wisdom when it comes to having enough superannuation in retirement. It depends if you wish to live comfortably or extravagantly.

According to the Association of Superannuation Funds of Australia (AFSA), the figure for a comfortable retirement is around $545,000 for singles and $640,000 for couples. For a more lavish retirement, some analysts say $1 million to $1.5 million is required, especially if you wish to travel during retirement.

For media enquiries, please contact Adrian Edlington at [email protected]

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About Savvy

Savvy is one of Australia’s largest online financial brokers, focusing on personal and commercial financial products. Founded in 2010, the firm has seen rapid growth, a testament to their provision of market leading rates and reaching customers with the latest in media and technology. Savvy is a proud supporter of Kids Under Cover, a charity assisting homeless and at-risk youth to strengthen their bonds to community and education. Savvy was named one of BRW’s fastest growing companies in 2015.

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