When is the Best Time to Buy a Car in Australia?

Wondering when the best time to buy a new or used car in Australia is to maximise your savings? Learn all you need to know with Savvy.
Published on March 8th, 2024
  Written by 
Thomas Perrotta
Thomas Perrotta is the managing editor of Savvy. Throughout his time at the company, Thomas has specialised in personal finance, namely car, personal and small loans, although he has also written on topics ranging from mortgages to business loans to banking and more. Thomas graduated from the University of Adelaide with a Bachelor of Media, majoring in journalism, and has previously had his work published in The Advertiser.
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   Reviewed by 
Bill Tsouvalas


Bill Tsouvalas
Bill Tsouvalas is the managing director and a key company spokesperson at Savvy. As a personal finance expert, he often shares his insights on a range of topics, being featured on leading news outlets including News Corp publications such as the Daily Telegraph and Herald Sun, Fairfax Media publications such as the Australian Financial Review, the Seven Network and more. Bill has over 15 years of experience working in the finance industry and founded Savvy in 2010 with a vision to provide affordable and accessible finance options to all Australians. He has built Savvy from a small asset finance brokerage into a financial comparison website which now attracts close to 2 million Aussies per year and was included in the BRW’s Fast 100 in 2015 as one of the fastest-growing companies in the country. He’s passionate about helping Australians make financially savvy decisions and reviews content across the brand to ensure its accuracy. You can follow Bill on LinkedIn.
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When it comes to making a big financial commitment like purchasing a car, it’s essential to get your timing right. Depending on the time of year you look to buy, you could save plenty on your car purchase, just by waiting for the perfect moment to strike. It’s worth knowing when these times are, so you can find out all about them right here with Savvy today!

End of the financial year (EOFY)

The end of the financial year, which is 30 June in Australia, is a well-known time for car dealerships to push for sales targets, which can translate into significant savings for car buyers.

Sales staff and dealerships often have quotas to meet by the end of the financial year. To achieve these targets, dealerships are more likely to offer discounts, rebates and attractive inclusions on a wider range of vehicles in their stock.

For this reason, EOFY sales are commonplace in the car industry, so if you’re in the market for a new car, buying before 30 June could be a big boost to your hip pocket.

Additionally, if you’re purchasing a car for your business, buying just before EOFY allows you to claim any relevant costs almost instantly, rather than waiting until next June.

The following table lists several examples of EOFY sales available among manufacturers in 2023, with details on discounts obtained from WhichCar:






Estimated price


Cannon 4×4



ABN holder, 2022 models



Santa Fe


$2,500 deposit

In-house finance





$1,000 deposit

In-house finance






Excite and Essence only


MSRP based on lowest available price from 2022. Estimated prices may not be representative of prices offered during 2023 EOFY sales.

End of the calendar year

By the end of the year, dealers are keen to shift their stock before it becomes a group of last year’s models. Because of this, it’s worth looking into whether you can score a new car just before the New Year.

Another element of this is, like EOFY, many dealers will have targets set for the calendar year, meaning they’re likely to be more focused on selling vehicles in what is traditionally a much quieter time for car sales.

In 2023, which was a record-breaking year for car sales in Australia, the number sold in December was 98,544, according to VFACTS data released by the Federal Chamber of Automotive Industries. Although this number is high for December, it still fell comfortably short of the four-month average of 109,905 leading into the end of the year.

With this in mind, you may be able to score yourself a bargain new car by purchasing it just before the start of the next year, although the bargain basement fun doesn’t stop there.

Start of the calendar year

Once it ticks over to January 1, all models with the previous year on their plate are officially old stock. By holding out to the New Year, rather than buying during the Christmas period, you could save yourself even more money by buying an older model.

As dealerships become more desperate to sell their previous year’s inventory, your bargaining power becomes even stronger, according to Managing Director of Savvy Bill Tsouvalas.

“If you’re someone who doesn’t have an issue buying an older model, even if you’re purchasing brand-new, waiting until just after New Year’s could be a great move for your bank account”, he said.

“Dealerships need to make space for their new models, which typically arrive a few months into the year, so you can be sure you have the upper hand when it comes to negotiating on the price, as well as other attractive features.”

Bill Tsouvalas, Managing Director - Savvy

New model run-out/stocktake sales

While dealerships look to clear their stock at the change of year to make room for vehicles with the current year’s plates, the same is true when they’re expecting an updated or new model from a manufacturer.

Around this time, you’re likely to see discounts popping up from models which are about to be replaced, presenting you with a strong opportunity to strike a more affordable deal on your new car.

If you’re eyeing a particular car and don’t mind if it’s about to be an outdated model, purchasing a model at a run-out sale could help you maximise your savings on your new car.

End of the month

Of course, if you want to buy a new car now and don’t find yourself near any of the above times of year, waiting until the end of the month could also do the trick in helping you bag a good deal on your car.

Like end of year sales, dealerships will often push to meet or exceed their monthly sales targets, which could also include sales volume bonuses from manufacturers. To achieve this, they’ll often drop their prices and be more willing to include attractive bonuses.

With salespeople often crunched and looking to up their numbers, your bargaining position will always be stronger at the end of the month than the start or middle.

Is there a right time to buy a used car?

The best times to buy a used car aren’t as clearly defined as with new cars. While used car dealerships may still target specific times of year like EOFY or Black Friday, there’s less pressure to clear older stock.

It’s often a matter of keeping an eye out on car sales sites, Facebook marketplace and other resources to see if the car you want pops up at the right price.

You’re more likely to find an influx of used vehicles when popular models release their latest upgrade, so if you’re in the market for a Ford Ranger or Toyota HiLux, for example, you may find plenty more options after tradies and other businesses jump on the updated version.

Also, if you’re willing to take on a damaged car for a very cut price, looking for a vehicle immediately following a major storm or disaster could also net you a cheap fixer-upper.

For those on the hunt for a new or used vehicle, you can compare a range of car finance options right here with Savvy.

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