Boxing Day Sales Survey: Clothes, Shoes and Electronics Are Hot on Aussies’ List for 2022

Savvy surveys consumer sentiment around the traditional Boxing Day sales for 2022.
Published on December 20th, 2022
  Written by 
Adrian Edlington
Adrian Edlington is PR & Communications Manager at Savvy. With a keen interest in personal finance, car loans, the mortgage industry, cost of living pressures, electric vehicles and renewable technology, Adrian's research includes conducting primary data surveys and analysis of up-to-the-minute secondary Australian data sources. His work on behalf of Savvy has been featured on ABC.net.au The Conversation, the Sydney Morning Herald, AFR, News.com.au, The Age, Herald Sun, Adelaide Now, SBS On The Money, 7News, Car Expert, Which Car, Drive.com.au and more. In his spare time, Adrian enjoys mountain biking and business podcasts.
Our authors

Fact checked

At Savvy, we are committed to providing accurate information. Our content undergoes a rigorous process of fact-checking before it is published. Learn more about our editorial policy.
Boxing Day Sales Australia 2022

At Savvy, our mission is to empower you to make informed financial choices. While we maintain stringent editorial standards, this article may include mentions of products offered by our partners. Here’s how we generate income.

As part of Savvy’s ongoing research into consumer trends and spending habits, we take a look at whether 2022’s Boxing Day sales will be a hot prospect in the light of pre-Christmas sales such as Black Friday.

  • 52% of Australians intend to spend money at Boxing Day Sales in 2022
  • 25% will spend from $100 to $500 at the sales
  • Clothes, shoes, and electronics are the most sought-after items this Boxing Day
  • 76% say they will be dipping into savings to fund their purchases

A recent representative Australian survey (n=1,000) conducted by Savvy has revealed that over half of Australians will be spending their leftover Christmas cash on Boxing Day sales in 2022.

20% of Australians surveyed said they’d be spending between $1 and $100; followed by 14% saying they’ll spend between $101 and $250, and 11% intending to spend $251 to $500.

Interestingly, 1% of surveyed men said they’d be spending up to $2,000.

As for how they’ll be paying for their post-Christmas presents, when asked to choose their top three methods, a whopping 76% told the survey that they’d mainly be using their savings – with 79% of women indicating they’d be primarily using savings.

The next most popular method was the credit card (28%) and Buy Now Pay Later services such as AfterPay or Zip Pay (17%). 

Boxing Day Sales Infographic

What Santa Doesn’t Bring, Boxing Day Will

The clear winner on Boxing Day will be clothes shops and boutiques, with 62% reporting they’d be buying clothes and shoes: 57% of men and 67% of women, when asked to select their top preferences. 79% of the 18–24-year-old demographic also indicated that clothes and shoes would be on their Boxing Day shopping list.

The next most popular items were electronics (27%), beauty and cosmetics (18% – split 5% men and 31% women), and home wares or furniture (14%).

Savvy Spokesperson, Adrian Edlington;

Savvy spokesperson Adrian Edlington says that Australians are always hungry for a bargain, no matter what time of year it is.

“We do love taking advantage of a sale, and even if we spent up big during Black Friday and Cyber Monday, Australians are eager to do it all again on Boxing Day.

“What’s more curious and perhaps pleasing is that an overwhelming majority will be using their savings to do it, which may indicate Aussies are being more responsible with their finances instead of getting that after-Boxing Day credit card ‘hangover’ of high interest debt. For those that do go the credit option, it is better to use a lower interest personal loan with more favourable terms to pay off end of year debts. ”

However, 48% - 50% of men and 45% of women – say they won’t be buying anything on Boxing Day this year.

Boxing Day sales have always been the traditional holiday sales period for Australia. According to the ABC, Australian shoppers were expected to spend $21 billion on the Boxing Day sales in 2021. Further, the national broadcaster considers the sales to span the 26th of December to the 15th of January in bricks-and-mortar retail stores. The Commonwealth Bank’s own survey showed that Australians would spend about $4 billion, though it was unclear as to what they considered a “Boxing Day sale.”

During Black Friday this year, Australian retailers made almost $5 billion in sales, according to Smart Company. This included retail sales and online sales.

Despite the Reserve Bank lifting interest rates for an eighth consecutive month to 3.1%p.a., the ANZ/Roy Morgan consumer confidence report showed a dip of 0.5%. However, there was a slight recovery in perception of “current economic conditions” and a 5.2% rise in people indicating “it’s time to buy a big ticket/major household item.”

The forecasted retail spending during pre-Christmas sales in 2022, according to the Australian Retailers Association/Roy Morgan, stood at $63.9 billion, up 3% on last year.

Did you find this page helpful?

Thanks for your feedback!

This guide provides general information and does not consider your individual needs, finances or objectives. We do not make any recommendation or suggestion about which product is best for you based on your specific situation and we do not compare all companies in the market, or all products offered by all companies. It’s always important to consider whether professional financial, legal or taxation advice is appropriate for you before choosing or purchasing a financial product.

The content on our website is produced by experts in the field of finance and reviewed as part of our editorial guidelines. We endeavour to keep all information across our site updated with accurate information.

In this article

Share this article

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on pinterest

Smart money saving tips

Subscribe to our newsletter.

By subscribing you agree to our privacy policy

About Savvy

Savvy is one of Australia’s largest online financial brokers, focusing on personal and commercial financial products. Founded in 2010, the firm has seen rapid growth, a testament to their provision of market leading rates and reaching customers with the latest in media and technology. Savvy is a proud supporter of Kids Under Cover, a charity assisting homeless and at-risk youth to strengthen their bonds to community and education. Savvy was named one of BRW’s fastest growing companies in 2015.

Latest media releases

Boxing Day Sales Australia 2022

We'd love to chat, how can we help?

By clicking "Submit", you agree to be contacted by a Savvy broker and to receive communications from Savvy which you can unsubscribe from at any time. Read our Privacy Policy.