What type of car features are Australians interested in?

Last updated on November 25th, 2021 at 02:33 pm by Bill Tsouvalas

When it comes to purchasing your new set of wheels there is always that deciding factor for which car is a match made in dealership heaven. But do Aussies make their final decisions based on the fuel efficiency and the finer details of a car like safety and technology features or do the aesthetic and emotions rule?

Choosing a car based on its technical aspects

You might have come across the phrase that Aussies are car-loving nation which is true. Our cars play a vital role in getting us from one place to another. According to research by Roy Morgan, 2.28 million Australians intend to purchase a new vehicle in the next four years.

Australians are becoming conscious car buyers who want more than just a car that can get them from point A to B without forking out an exorbitant price for their wheels. The top-ranking features that Aussies look for in a car tend to be fuel efficiency, affordability, safety and proven track record before placing their hard-earned cash on it.

The New Daily found that Australians borrowed more than $16 billion to purchase a new car. The finer details to these numbers revealed that $8.5 billion went towards purchasing new cars, $6 billion went towards purchasing used and the rest went towards purchasing other types of vehicles.

Fuel economy

The type of fuel a car guzzles is also becoming one of the many factors that help Aussies decide whether a car is for them or not. This is one of the daily expenses that can either make or break someone’s car budget. According to Australian Bureau of Statistics (ABS), Transport was the third highest cost that

Australians had to face with households forking out more than $200 a week.

The conversation has shifted from petrol vs diesel to Australians considering alternative fuels. Recent data by Roy Morgan revealed that 51.6% of Australian drivers aged 18 and over would consider buying a hybrid vehicle.

Aesthetic and Proven track record could also be a deal breaker

It is not only the mechanical aspects of a vehicle that can rev your engines, but its aesthetic appeal plays a role in deciding what you will buy next. Australians are becoming car lovers that seek a multi-purpose car that can take on almost any terrain.

SUV’s and hatchbacks are currently leading car sales charts in terms of the type of car that is winning over Australian hearts. Roy Morgan showed that 623,000 Australians plan on purchasing a new SUV/4WD five-seater within the next four years. This is a 156,000 increase from last year. Hatchbacks followed closely with 483,000 people.

Aussies are also finicky about the type of brand they settle with and prefer something that has a proven track record when it comes to reliability, affordability, safety features, and easy maintenance. Toyota still reigns supreme at 20% of the market share as one of the top five brands in Australia, followed by Mazda, Hyundai, Mitsubishi and Ford.

Australians seeing the future in the type of car colour

A car’s colour can say a lot about you, but in this case, Australians look for a car colour that is easy to maintain, will add to their safety, and has a high resale value on the used market. A recent survey by Youi found that Aussies look for cars that will make them more visible on the road as darker cars have been proven by research to be involved in more accidents compared to lighter coloured cars.

When it comes to the colour spectrum Aussies like to remain on the conservative side of things with 30% of Australians choosing white as their preferred hue. White also has a higher resale value on the used vehicle market. Your age and gender can also affect your colour palate, with the survey revealing that people born prior to 1950 preferred beige or champagne cars. Black is a popular colour among drivers born between 1980 – 1990. However, white remained popular for both males and females for various age groups .

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